South African businesses are not immune to the consequences of neglecting disaster recovery. Leading up to this year’s IP EXPO 2014 in early October, data protection software and cloud solution specialist Attix5 is warning local operations to review their disaster recovery plan and avoid apathy.

According to Gartner there are only 35% of organisations equipped with a disaster recovery plan, which raises the need for an education process around this facet of business management.

Attix5 is leading the efforts to drive the message home that an effective DR plan is fundamental to any credible business operation, irrespective of position, size and sector.

In support of this year’s IP EXPO, the Company added its message to discussion around cyber security, backup and recovery, as well as data loss in the Cloud and elsewhere.

Attix5’s Petrus Human commented “The danger of apathy amongst businesses in developing and implementing a disaster recovery strategy is a serious worry for the industry, raising awareness of this is part of Attix5’s mission and we are pleased to see a number of industry colleagues doing the same at this year’s IP EXPO”.

“There are so few organisations with a disaster recovery plan that the obvious choice should be for businesses to look at expert cloud providers offering DRaaS or even custom onsite or Hybrid DR solution providers. Most businesses have some sort of backup plan in place, but what happens when disaster actually strikes?  We want to increase the awareness around the fact that many organisations could be in trouble,” said Human.

Using its established set of products and solutions, Attix5 is innovating a ground breaking technology which will enable SMBs and SMEs to integrate fit-for-purpose DR solutions.

Attix5’s newly introduced data recovery offering, DynamicRestore, is designed to instantly restore a business’ data and also have servers up and running in minutes in the event of a crisis. There is no wait-time for recovery and, as Human explains, this is not a replication or costly high-availability solution – which, to date, have been largely responsible for holding back progress within the small-to-medium segment.

One of the most significant challenges to business operations today is that recovery time and recovery points. It is important for businesses to get data transmitted and backed up as frequently as possible so that the data loss is minimal. “It does not help to do backups every few minutes if it will take half a day or a day to recover the data. This is where Attix5 really ads value. We offer solutions which gives the companies the ability to get their business up and running in the cloud, or even build their own solutions using our Titanium hardware appliances,” says Attix5 CEO, Michael Law.

Looking ahead Attix5 will be leveraging its new-look brand and focus on its roadmap and development team to increase innovation around RPO and RTO (Recovery point and recovery time objectives) to avoid having to send high volumes of data across the network. “With our mantra being “The innovators in data protection and recovery”, the aim is to continually improve the process – from backup to disaster recovery and make it more accessible and cost effective,” Law adds